Design agency BASIK shares with us their Client Bill of Rights, intended to be a boilerplate document for you to draft your own version. The Client Bill of Rights is a set of expectations that you share with your client at the onset of a project. It helps communication and keeps everyone on task.
A collection of articles from Guerilla Freelancing that will help guide new freelancers in the right direction as well as give them insight into the benefits and drawbacks of freelance life, some things you must be aware of as well as some guerrilla marketing tactics to get you going.
This e-book, written by David Meerman Scott, describes how the internet has changed the game in marketing and promoting your brand. No longer is it necessary to invest large sums of money into traditional advertising. Let the power of “word-of-mouse” spread your ideas for free.
As an independent nonprofit dedicated to the science beneath the art of public relations, the Institute for Public Relations bridges the academy and the profession, supports research and mainstreams this knowledge into practice through education. “New Media, New Influencers and Implications for Public Relations” connects with all of these elements of their mission.
“If you are a leader or manager your job is to get the best work out of the people on your team. Traditional approaches to corporate management often rely on ‘the carrot and the stick’ - offering rewards for good performance, using managerial authority to command people, and penalising failure to comply. But creative work is different. You’re probably aware that creative people have a reputation for being free spirits who hate being told what to do. So it won’t surprise you to hear that wielding the big stick will have a negative impact on their work.”
© 2009 Mark McGuinness
