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Client Bill of Rights

Design agency BASIK shares with us their Client Bill of Rights, intended to be a boilerplate document for you to draft your own version. The Client Bill of Rights is a set of expectations that you share with your client at the onset of a project. It helps communication and keeps everyone on task.

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Guide to Guerilla Freelancing

A collection of articles from Guerilla Freelancing that will help guide new freelancers in the right direction as well as give them insight into the benefits and drawbacks of freelance life, some things you must be aware of as well as some guerrilla marketing tactics to get you going.

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How to Motivate Creative People

“If you are a leader or manager your job is to get the best work out of the people on your team. Traditional approaches to corporate management often rely on ‘the carrot and the stick’ - offering rewards for good performance, using managerial authority to command people, and penalising failure to comply. But creative work is different. You’re probably aware that creative people have a reputation for being free spirits who hate being told what to do. So it won’t surprise you to hear that wielding the big stick will have a negative impact on their work.”

© 2009 Mark McGuinness

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The Power of Color

Color is one of the most important and most fundamental elements of design. Color creates the mood of your design, thereby defining the experience for your audience.

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Time Management for Creative People

“So you start the day full of enthusiasm. You’re excited about a new piece of creative work and itching to put your ideas into action. Firing up your computer,  the familiar stream of e-mails pours into your inbox, burying the ones you didn’t get round to replying to yesterday. Scanning through the list, your heart sinks…”

© 2007 Mark McGuinness

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