This e-book, written by David Meerman Scott, describes how the internet has changed the game in marketing and promoting your brand. No longer is it necessary to invest large sums of money into traditional advertising. Let the power of “word-of-mouse” spread your ideas for free.
The design of meaningful experiences can be integrated into almost any innovation process, but to do so requires a new way of thinking about development and its effect. Rather than thinking of design as a function limited to visual expression or engineering, we need to recognize design conceptually as both the intent and the process of integrating functional, economic, emotional, or social benefits within a meaningful context.
An excerpt from Mason Hipp’s book The Unlimited Freelancer.
© 2009 Mason Hipp and FreelanceFolder.com.
