July 14, 2009 | Author: Clara Shih
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
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June 26, 2009 | Author: Aarron Walter
This is not another SEO book written for marketing professionals. In this book you’ll find practical advice and examples for people who build websites hoping that they’ll reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how websites should be built to accomplish these simple, yet indispensable goals: 1.Help more people find your site. 2. Help users find content within your site. 3. Encourage return visits.
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June 6, 2009 | Author: Marty Neumeier
The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of history.
Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
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