February 24, 2010 | Author: Garr Reynolds
In his internationally acclaimed, best-selling book Presentation Zen: Simple Ideas on Presentation Design and Delivery, presentation master Garr Reynolds gave readers the framework for planning, putting together, and delivering successful presentations. Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts.
Throughout Presentation Zen Design, Garr shares his lessons on designing effective presentations that contain text, graphs, color, images, and video. After establishing guidelines for each of the various elements, he explains how to achieve an overall harmony and balance using the tenets of Zen simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you’ll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.
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July 14, 2009 | Author: Clara Shih
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
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January 20, 2009 | Author: David Meerman Scott
In The New Rules of Marketing & PR it is easy for you to learn online thought leadership and viral marketing strategies. These are the “new rules” used to create marketing programs that have sold over a billion dollars of products and services.
David Meerman Scott shows you how he developed strategies that for just a few hundred bucks earned him spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and again in 2007.
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