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Don’t Make These Website Mistakes
Contributor: Caitlin Moriarity
You’ve got three seconds to persuade people to look around your website. Don’t make the mistakes that drive potential customers away.
Independent Business Micro Marketing
Contributor: Eric Hines
There are a lot of different avenues that allow businesses to create relationships with future customers without spending a lot of money, but they do require a lot of effort. Therefore, replace a large budget with a time investment. The following examples need to follow your current brand aesthetic or else you can lose your customers or have your hard work disregarded.
Dress Your Business for Success
Contributor: Katherine McGraw Patterson
I was recently asked to give a talk on “Impression Management” to a group of work-at-home-moms (WAHMs). Impression Management is just a fancy word for dressing for success – and the talk centered around presenting yourself to clients in a way that makes you seem both competent and professional.
Small Business Marketing in a Recession
Contributor: Katherine McGraw Patterson
It seems not an hour goes by lately that we are not made painfully aware of the dire economic state of our country. Words like “bail out”, “recession” and “depression” are being bandied about by commentators and pundits on every media outlet, and by the now-famous “Joe the Plumber” in the shop next door.
What Do Creative Directors Really Want?
Contributor: Jack Bumgardner
Huebner-Peterson Creative Director Clinton Carlson discusses what he’s looking for in creative professionals.